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Life Transitions Coach, Counselor, Artist, and Award-Winning Author

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Annette Tello, M.S., has 25 years’ experience in counseling and coaching. Her background in social services includes working as a rehabilitation counselor, health coach, and cancer recovery coach.  

Annette also has a wealth of experience in designing and facilitating workshops, classes, and support groups. She facilitates experiences that enable people to tap into the fun and healing benefits of creative expression.

By sharing her passion and experience as a coach and artist, she hopes to inspire others to use creativity as a doorway to restore health, increase happiness and well-being.


San Francisco State University-  

Master of Science in Rehabilitation Counseling

University of Illinois-  Bachelor of Psychology, Minor in Art

Certified Holistic Cancer Coach 

  Certified Life and Wellness Coach

         Expressive Art Therapy Certification        

Life Transitions Coaching

Are you feeling stuck, overwhelmed, or unmotivated? I can help you shift and move into new avenues of possibility, clarity, and positive growth in your life. As a life transitions coach, I empower clients to take control of their life and health through my signature coaching program. If you are feeling lost or stuck, I can help you overcome the mental and emotional blocks that keep you from reaching your goals. Contact me if you are overcoming a crisis (illness, divorce) or major transition (career change, empty-nester) in your life, and would like to explore and create a new vibrant heart-centered life for yourself!


As a Cancer Coach, I empower clients to take control of their health in ways that are tailored to their own unique and individual needs. Annette has walked the cancer path and brings her heartfelt experience to her work with her coaching clients. My goal is to ease a client's path to recovery and improve their quality of life from a creative and heart-centered space. I use my 25 years of experience, working with thousands of clients as their counselor, cancer navigator/coach, and health coach, to support and guide them through their cancer journey. When working with people recovering from an illness she believes, “You are more than your body; you are an intellectual, emotional, intuitive, spiritual, and creative being. All of these aspects of the person should be included in the coaching process.”


"Let your lifestyle be your medicine." — Laura Lummer

The benefits of coaching cancer survivors were researched in a study, published in The International Journal of Interdisciplinary Social Sciences (Dec 2009). In this study, thirty cancer survivors took part in six sessions of coaching over a three-month period. The results showed that: participants had decreased depression and anxiety, better motivation, increased physical activity, and a healthier diet.

As your Cancer Survivor Specialist, I will use evidence-based practices to guide you through your treatment and recovery by providing:

  • Emotional support

  • Navigation assistance

  • Stress and mindset management

  • Cancer Education

  • Heart-Centered Goal setting

  • Accountability Partnership

  • Referrals to organizations that provide additional services

  • Anti-Cancer Nutrition

  • Environmental health

We will also use the Creative Prescription™ process to help you tap into your inherent ability to be creative, and its potential to heal and enhance the quality of life and health.  When you see your healing as a creative process, you open yourself up to other ways of channeling your pain and suffering, helping to reduce stress and promote healing.

My coaching services may include:

  • The healing benefits of the creative process -- art journaling, intuitive collage, and spontaneous art. I help you focus on the healing process of creating, instead of the finished product. (No previous art experience required)

  • Guided Visualization and Imagination -- I help you see yourself as healthy and vibrant, which is the first step to wellness. Then I guide you to reinforce your aspirations of health, with the use of vision boards and other tools.

  • Heart-centered goal setting -- We set your goals based on how you want to feel (heart) instead of what you want (mind). Heart-centered goals are more effective in motivating you to follow through with your health and wellness plans.

  • Mindset management -- We use techniques from the Creative Prescription® process to help you change old habits of thinking and acting.

  • Mindfulness -- to develop a mindfulness practice to reduce the stress of cancer treatment and enhance well-being.

  • Intuition – tools for increasing self-trust and to tap into your inner knowing to discover the messages and needs of your body for well-being.

also work with survivors who want to transform their lifestyle to reduce the risk of re-occurrence. I help you reduce the fear of uncertainty by being proactive in your health. I can be your health and accountability partner to help you reach your goals of leading a more vibrant life.

Individual Coaching is offered:

  • Over the phone

  • Zoom/ Facetime from anywhere worldwide

  • In-person coaching only in the San Diego area


The intention of health and cancer coaching is not to replace medical treatment or psychotherapy. The purpose of coaching is to support your goals, educate, and enhance your current recovery treatment plan as determined by your medical team.

 Get started today!

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Annette Tello is the best medicine I’ve taken in my life! Annette is such an open and warm person, trusting her just comes naturally, and trust is the basic foundation of all healing. She uses a powerful combination of skills, and a deeply felt compassion for her clients to look beyond the surface of your difficulties in order to help you discover your inner wisdom. She gently encourages you to accept yourself the way you are and then teaches you how to change your own life.

I have been to several therapists, self-help workshops and life management courses over the years and I still struggled with several life issues. After working with Annette for just a few sessions, I am finally able to understand why I’ve struggled and what I can do to live a richer and self-directed life. Now I am able to face and accept the smallest and the greatest of challenges in my life with a positive awareness I’ve never before experienced.

Annette is so genuine; you feel her love and compassion every time you talk with her. I highly recommend her services. She is an angel, a gift from the universe, and I am a better person for having worked with her. --- Cheri

Working with Annette allowed me to open up for the first time, to share my emotional struggles and to get help with this monster called “cancer.” I was able to share my darkest and scariest fears with Annette because she helps me to feel at ease as I unburdened myself. Annette answered all my questions and made sure I was educated about the various treatments and surgeries. She also helped me to prepare for all the things that come after treatment. I am so informed now; I am stronger and better prepared for the journey ahead of me. Cancer is not so scary when you have someone supporting you and guiding you. I recommend her to anyone going through cancer treatment. I am so grateful for Annette; she has a big heart and a wonderful personality. ---Ann

Annette, thank you for all your help. Your care and concern have made a difference in my life in the last 6 months. Your efforts have inspired me and given me the hope I need to fight my cancer.  I love your spirit and because of your encouragement, I have decided to become more active in making some changes that will help me in my health struggles. Again, thank you for caring! ­­­­--- Rita

Thank you for all the support you gave me during my cancer treatment. I can’t tell you how much this all meant to me! I could not have made it through all of this without you!  I am so thankful there are wonderful people like you. I will never forget how much you have helped me every step of the way, with literally every aspect of my cancer!  --- Kathy

Having Breast cancer has not been easy; however, I find myself becoming more positive with your guidance and support for my well-being.  ---Olivia

Truly when you do what you love for a living, the “love” comes through. Annette, thank you for all that you have done. --- Denise

Annette, you are such a blessing to me. You made the hardest day of my life easier. You’re such an angel sent to me by God.   ---Elena

Annette, thank you for all the support you have shown me during my cancer treatment, it has lifted my spirits. I appreciate your wise and compassionate guidance through one of the most difficult times of my life. You helped me to find clarity through the chaos of cancer treatment. ---Jo

A few words on a card cannot express the gratitude for your support and kindness, you have brought so much joy to my family and me.  ---Mari

Annette, you helped me so much during my journey of recovery. You were always there for me especially emotionally. I pray you will be blessed as you are a blessing to those you help.   ---Emma

I felt overwhelmed and lost, but you were able to steer me in the direction that helped me the most. Every little step makes the future look brighter. Thanks for being an angel!  ---Raya


The intention of health and cancer coaching is not to replace medical treatment or psychotherapy. The purpose of coaching is to support your goals, educate, and enhance your current recovery treatment plan as determined by your medical team.